In January 2002 two partners and myself founded Kultivate Clothing. A rebellious clothing brand for people with attitude and a good sense of their own individuality. As Creative Director I was responsible for the brand, its visual identity and all visual communication such as: advertising, the corporate identity, website, clothing designs, fashion shows, fashion fair stands and concepts, accessories, gadgets, sales books, photo shoots (including sourcing models), brochures, production preparations, digital mailers, online content and attracting and directing freelancers. Kultivate is still operating and expanding Internationally. Kultivate is currently being sold in The Netherlands, Germany, Scandinavia, Australia, Belgium, Greece and the UK.
