Monday, April 22, 2013

OUR "MARS 2023 - INHABITANTS WANTED" MOVIE CREATED FOR DUTCH AEROSPACE COMPANY MARS ONE LAUNCHED IN NEW YORK

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Please watch the Full HD movie here: http://youtu.be/74pA5YH-ehY

Movie that James Yeats Smith and myself (Frank van Rooijen) conceptualized, wrote and directed for Dutch aerospace company Mars One. Produced by Now & Partners. The movie was launched on 22-04-2013 during a highly anticipated press conference in New York. The manned mission to Mars is endorsed by a panel of leading International scientists, including Nobel Physics laureate, Prof. Dr. Gerhard 't Hooft.

Mars One is a not-for-profit organization whose goal is to establish a human settlement on Mars through the integration of existing, readily available technologies from industry leaders world-wide. Mars One intends to fund this decade-long endeavor by involving the whole world as the audience of an interactive, televised broadcast of every aspect of this mission, from the astronaut selections and their preparations to the arrival on Mars and their lives on the Red Planet.

The search for life on Mars begins on Earth - apply now at mars-one.com



Sunday, April 21, 2013

GRAND PRIX, 5 GOLD & 2 YELLOW D&AD PENCILS FOR OUR "MK IS..." CAMPAIGN!!

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Fully integrated campaign i developed with my 2 colleagues James Smith & Mark Haefele at 1984. A separate content division within Ogilvy Johannesburg which we founded. The campaign was developed for South African Music television channel MK.

The campaign, titled MK is..., is based on the observation that much like its audience, MK is many different things, but that ultimately it simply is. So instead of defining the channel with a tag line and ad campaign, we turned the traditional approach on its head, choosing instead to let the audience draw its own conclusions about what, and who, MK is.

MK is...was filmed in just 10 days. In keeping with the general theme, the sixty-episode campaign was shot with no script, no schedule, and a single video camera.
The resulting footage is gritty, unrefined and honest, and more often than not, pretty controversial too. It deviates significantly from traditional ad campaigns in that it includes no logo, tag line or link to MK the channel in general (other than the fact that the episodes are screened on MK).

Awards we have won for this campaign till date:
2 x Yellow D&AD Pencils
2 x Bronze One Show Pencils
1 x Pendoring awards GRAND PRIX
4 x Gold Pendoring Awards
1 x Silver Pendoring Award
1 x Gold Loerie Award
1 x Silver Loerie Award
1 x Bronze Loerie Award

All video episodes (60!) shot for this campaign can be viewed via the 3 blogs we created for each of the 3 different characters:

- Blog 1: http://www.mkis.co.za/
- Blog 2: http://www.mkis.co.za/eatsleephavevisions/
- Blog 3: http://www.mkis.co.za/sweetnothings/

Campaign credits:
Client: MK
Creative Director: Frank van Rooijen, Mark Haefele, James Smith, Mariana O'Kelly
Art Director: Frank van Rooijen, Mark Haefele, James Smith
Writer: Frank van Rooijen, Mark Haefele, James Smith
ECD: Fran Luckin
Production Company: Now&Partners
Producer: Daniel Siegler, Julia Thorpe, Lisa Wides
Director: Henrik "Animal Style" Purienne

Editor: Jamie Taylor

Friday, April 19, 2013

OUR "NIGHT DRIVE MOVIE CAMPAIGN" HITS BBC NEWS AND FRONT PAGES OF LEADING NEWS PAPERS





Integrated campaign i developed at 1984 for our clients Indigenous Films and The Film Factory with my 2 colleagues James Yeats Smith and Mark Haefele. This campaign won 2 Gold Loerie Awards (Africa's top advertising festival). Please watch the case study video above.

The brief:
Develop a low cost campaign for the South African horror film, Night Drive to appeal to a 18-25 year old male audience. Communicating the central theme of the film; the gruesome murder of civilians for African witchcraft related rituals, provoke debate and intrigue around the cultural dynamics at work in the film and in the country.

Solution:
Basing our campaign on the film’s theme of ‘Muti Murders’ – A South African term that refers to the gruesome killing of civilians for their body parts, we developed a low cost solution that promoted the film by illuminating a real issue in the country and stimulated national debate around a topic that is ordinarily considered too sensitive to discuss in public.

Thursday, April 4, 2013

MY WORK FEATURED IN "BEST OF OGILVY" BOOK + DVD



Proud to have my MK IS work featured in the "Best of Ogilvy" book & DVD. The book and DVD features the best work produced within the International Ogilvy network compiled after winning network of the year. #1984

Saturday, March 9, 2013

Attending TEDActive 2013, Palm Springs, California








While attending the TEDActive 2013 conference: The Young, The Wise, The Undiscovered, i was part of a selected group of attendees that worked on a special project about the Future of Mobile brought together by Intel. #Activemobile considered a future that is more about a mobile context and less dependent on a single personal mobile device. Our concept video can be viewed above.

Friday, March 8, 2013

JUDGING THE UPCOMING NEW YORK FESTIVALS 2013!


I'm extremely honored to have been invited to be a part of the Grand Jury for the upcoming International New York Festivals advertising awards show 2013!

Tuesday, December 11, 2012

WON CREATIVE EMPLOYEE OF THE YEAR AWARD :-)



Won Creative Employee of the year 2012 at Trinergy Brand Connectors :-)

Sunday, September 16, 2012

NEW YORK: MIDAS AWARDS GRAND PRIX + 2 GOLD !!





Absa Capital - The Power of 3 / Integrated campaign.
A unique philosophy was created to relaunch the ABSA Capital brand in South Africa. We named it "The Power of 3." The philosophy features the three intellectual components of investing that ABSA Capital offers to their high end customers. To house this philosophy, 100 limited edition manifestos were developed and dispersed amongst the top 100 business people in country. Termed "The Cubism Manifesto" each edition contained 99 pages of design, typography, illustration and photography that delivered the Power of 3 philosophy to those individuals who could best benefit from ABSA Capital's unique investment knowhow. The end result? ABSA Capital's profits rose 51%.

Awards for this project;
1 x Midas Awards GRAND PRIX
2 x Gold Midas Awards

1 x Silver Loerie Award

Credits
Corporate Name of Client: ABSA
Agency: The Jupiter Drawing Room (South Africa)
Executive Creative Director: Graham Warsop
Creative Director: Jonathan Deeb
Copywriter: Aviv Weil
Art Directors: Frank Van Rooijen/Chantelle Dos Santos
Graphic Designers: Frank Van Rooijen/Chantelle Dos Santos
Typographer: Frank Van Rooijen
Illustrator: Ben Crosman

CELL PHONE HORSE SCULPTURE FOR VODACOM




As part of the Vodacom Durban July campaign, i conceptualized a Life Size Horse sculpture made up of recycled cell phones for our client Vodacom. The horse was displayed during the Vodacom Durban July, one of South Africa's most prestigious horse racing events. The theme of this years race was "A Greener Future". The Cell Phone horse was linked to Vodacom's old cell phone recycling program. The horse sculpture enjoyed lots of press attention and as a direct result it generated a massive amount of free media. The sculpture is currently on show at Vodaworld, Vodacom's head office in Johannesburg and is still attracting lots of attention on a daily base.

COCA COLA: THE ULTIMATE GOAL - GUERILLA SOCCER GOALS







Campaign i developed for our client Coca Cola South Africa. During the FIFA Confederations Cup i was tasked to develop an out of home idea that would further establish the relationship between Coca Cola and the FIFA Confederations Cup as Coca Cola was one of the main sponsors of the event. I developed a Coca Cola goal-pack consisting of building blocks from which you could create your own goal for a team of your choice.

The goal parts were printed on self-adhesive paper so that they could be easily mounted on walls in the streets. People were encouraged to create odd shaped goals to make the game a bit more challenging and to stand a chance of winning various prizes for "most creative goal shape" such as tickets to the games, fan-wear and free Coca Cola supplies. The goal-packs could be bought from various South African Coke outlets such as supermarkets and petrol stations.