OUR "MARS 2023 - INHABITANTS WANTED" MOVIE CREATED FOR DUTCH AEROSPACE COMPANY MARS ONE LAUNCHED IN NEW YORK

Please watch the Full HD movie here: http://youtu.be/74pA5YH-ehY

Movie that James Yeats Smith and myself (Frank van Rooijen) conceptualized, wrote and directed for Dutch aerospace company Mars One. Produced by Now & Partners. The movie was launched on 22-04-2013 during a highly anticipated press conference in New York. The manned mission to Mars is endorsed by a panel of leading International scientists, including Nobel Physics laureate, Prof. Dr. Gerhard 't Hooft.

Mars One is a not-for-profit organization whose goal is to establish a human settlement on Mars through the integration of existing, readily available technologies from industry leaders world-wide. Mars One intends to fund this decade-long endeavor by involving the whole world as the audience of an interactive, televised broadcast of every aspect of this mission, from the astronaut selections and their preparations to the arrival on Mars and their lives on the Red Planet.

The search for life on Mars begins on Earth - apply now at mars-one.com

GRAND PRIX, 5 GOLD & 2 YELLOW D&AD PENCILS FOR OUR "MK IS..." CAMPAIGN!!

Fully integrated campaign i developed with my 2 colleagues James Smith & Mark Haefele at 1984. A separate content division within Ogilvy Johannesburg which we founded. The campaign was developed for South African Music television channel MK.

The campaign, titled MK is..., is based on the observation that much like its audience, MK is many different things, but that ultimately it simply is. So instead of defining the channel with a tag line and ad campaign, we turned the traditional approach on its head, choosing instead to let the audience draw its own conclusions about what, and who, MK is.

MK is...was filmed in just 10 days. In keeping with the general theme, the sixty-episode campaign was shot with no script, no schedule, and a single video camera.

The resulting footage is gritty, unrefined and honest, and more often than not, pretty controversial too. It deviates significantly from traditional ad campaigns in that it includes no logo, tag line or link to MK the channel in general (other than the fact that the episodes are screened on MK).

Awards we have won for this campaign till date:
2 x Yellow D&AD Pencils
2 x Bronze One Show Pencils
1 x Pendoring awards GRAND PRIX
4 x Gold Pendoring Awards
1 x Silver Pendoring Award
1 x Gold Loerie Award
1 x Silver Loerie Award
1 x Bronze Loerie Award

All video episodes (60!) shot for this campaign can be viewed via the 3 blogs we created for each of the 3 different characters:

- Blog 1: http://www.mkis.co.za/
- Blog 2: http://www.mkis.co.za/eatsleephavevisions/
- Blog 3: http://www.mkis.co.za/sweetnothings/

Campaign credits:

Client: MK

Creative Director: Frank van Rooijen, Mark Haefele, James Smith, Mariana O'Kelly
Art Director: Frank van Rooijen, Mark Haefele, James Smith

Writer: Frank van Rooijen, Mark Haefele, James Smith

ECD: Fran Luckin

Production Company: Now&Partners

Producer: Daniel Siegler, Julia Thorpe, Lisa Wides

Director: Henrik "Animal Style" Purienne

Editor: Jamie Taylor

OUR "NIGHT DRIVE MOVIE CAMPAIGN" HITS BBC NEWS AND FRONT PAGES OF LEADING NEWS PAPERS

Integrated campaign i developed at 1984 for our clients Indigenous Films and The Film Factory with my 2 colleagues James Yeats Smith and Mark Haefele. This campaign won 2 Gold Loerie Awards (Africa's top advertising festival). Please watch the case study video above.

The brief:

Develop a low cost campaign for the South African horror film, Night Drive to appeal to a 18-25 year old male audience. Communicating the central theme of the film; the gruesome murder of civilians for African witchcraft related rituals, provoke debate and intrigue around the cultural dynamics at work in the film and in the country.

Solution:

Basing our campaign on the film’s theme of ‘Muti Murders’ – A South African term that refers to the gruesome killing of civilians for their body parts, we developed a low cost solution that promoted the film by illuminating a real issue in the country and stimulated national debate around a topic that is ordinarily considered too sensitive to discuss in public.

MY WORK FEATURED IN "BEST OF OGILVY" BOOK + DVD

Proud to have my MK IS work featured in the "Best of Ogilvy" book & DVD. The book and DVD features the best work produced within the International Ogilvy network compiled after winning network of the year. #1984

Attending TEDActive 2013, Palm Springs, California

While attending the TEDActive 2013 conference: The Young, The Wise, The Undiscovered, i was part of a selected group of attendees that worked on a special project about the Future of Mobile brought together by Intel. #Activemobile considered a future that is more about a mobile context and less dependent on a single personal mobile device. Our concept video can be viewed above.

JUDGING THE UPCOMING NEW YORK FESTIVALS 2013!

I'm extremely honored to have been invited to be a part of the Grand Jury for the upcoming International New York Festivals advertising awards show 2013!