Absa Capital - The Power of 3 / Integrated campaign.
A unique philosophy was created to relaunch the ABSA Capital brand in South Africa. We named it "The Power of 3." The philosophy features the three intellectual components of investing that ABSA Capital offers to their high end customers. To house this philosophy, 100 limited edition manifestos were developed and dispersed amongst the top 100 business people in country. Termed "The Cubism Manifesto" each edition contained 99 pages of design, typography, illustration and photography that delivered the Power of 3 philosophy to those individuals who could best benefit from ABSA Capital's unique investment knowhow. The end result? ABSA Capital's profits rose 51%.
Awards for this project;
1 x Midas Awards GRAND PRIX
2 x Gold Midas Awards
1 x Silver Loerie Award
Corporate Name of Client: ABSA
Agency: The Jupiter Drawing Room (South Africa)
Executive Creative Director: Graham Warsop
Creative Director: Jonathan Deeb
Copywriter: Aviv Weil
Art Directors: Frank Van Rooijen/Chantelle Dos Santos
Graphic Designers: Frank Van Rooijen/Chantelle Dos Santos
Typographer: Frank Van Rooijen
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