Campaign i developed for our client Coca Cola South Africa. During the FIFA Confederations Cup i was tasked to develop an out of home idea that would further establish the relationship between Coca Cola and the FIFA Confederations Cup as Coca Cola was one of the main sponsors of the event. I developed a Coca Cola goal-pack consisting of building blocks from which you could create your own goal for a team of your choice.
The goal parts were printed on self-adhesive paper so that they could be easily mounted on walls in the streets. People were encouraged to create odd shaped goals to make the game a bit more challenging and to stand a chance of winning various prizes for "most creative goal shape" such as tickets to the games, fan-wear and free Coca Cola supplies. The goal-packs could be bought from various South African Coke outlets such as supermarkets and petrol stations.
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