CELL PHONE HORSE SCULPTURE FOR VODACOM

As part of the Vodacom Durban July campaign, i conceptualized a Life Size Horse sculpture made up of recycled cell phones for our client Vodacom. The horse was displayed during the Vodacom Durban July, one of South Africa's most prestigious horse racing events. The theme of this years race was "A Greener Future". The Cell Phone horse was linked to Vodacom's old cell phone recycling program. The horse sculpture enjoyed lots of press attention and as a direct result it generated a massive amount of free media. The sculpture is currently on show at Vodaworld, Vodacom's head office in Johannesburg and is still attracting lots of attention on a daily base.