OUR "MARS 2023 - INHABITANTS WANTED" MOVIE CREATED FOR DUTCH AEROSPACE COMPANY MARS ONE LAUNCHED IN NEW YORK

Please watch the Full HD movie here: http://youtu.be/74pA5YH-ehY

Movie that James Yeats Smith and myself (Frank van Rooijen) conceptualized, wrote and directed for Dutch aerospace company Mars One. Produced by Now & Partners. The movie was launched on 22-04-2013 during a highly anticipated press conference in New York. The manned mission to Mars is endorsed by a panel of leading International scientists, including Nobel Physics laureate, Prof. Dr. Gerhard 't Hooft.

Mars One is a not-for-profit organization whose goal is to establish a human settlement on Mars through the integration of existing, readily available technologies from industry leaders world-wide. Mars One intends to fund this decade-long endeavor by involving the whole world as the audience of an interactive, televised broadcast of every aspect of this mission, from the astronaut selections and their preparations to the arrival on Mars and their lives on the Red Planet.

The search for life on Mars begins on Earth - apply now at mars-one.com

GRAND PRIX, 5 GOLD & 2 YELLOW D&AD PENCILS FOR OUR "MK IS..." CAMPAIGN!!

Fully integrated campaign i developed with my 2 colleagues James Smith & Mark Haefele at 1984. A separate content division within Ogilvy Johannesburg which we founded. The campaign was developed for South African Music television channel MK.

The campaign, titled MK is..., is based on the observation that much like its audience, MK is many different things, but that ultimately it simply is. So instead of defining the channel with a tag line and ad campaign, we turned the traditional approach on its head, choosing instead to let the audience draw its own conclusions about what, and who, MK is.

MK is...was filmed in just 10 days. In keeping with the general theme, the sixty-episode campaign was shot with no script, no schedule, and a single video camera.

The resulting footage is gritty, unrefined and honest, and more often than not, pretty controversial too. It deviates significantly from traditional ad campaigns in that it includes no logo, tag line or link to MK the channel in general (other than the fact that the episodes are screened on MK).

Awards we have won for this campaign till date:
2 x Yellow D&AD Pencils
2 x Bronze One Show Pencils
1 x Pendoring awards GRAND PRIX
4 x Gold Pendoring Awards
1 x Silver Pendoring Award
1 x Gold Loerie Award
1 x Silver Loerie Award
1 x Bronze Loerie Award

All video episodes (60!) shot for this campaign can be viewed via the 3 blogs we created for each of the 3 different characters:

- Blog 1: http://www.mkis.co.za/
- Blog 2: http://www.mkis.co.za/eatsleephavevisions/
- Blog 3: http://www.mkis.co.za/sweetnothings/

Campaign credits:

Client: MK

Creative Director: Frank van Rooijen, Mark Haefele, James Smith, Mariana O'Kelly
Art Director: Frank van Rooijen, Mark Haefele, James Smith

Writer: Frank van Rooijen, Mark Haefele, James Smith

ECD: Fran Luckin

Production Company: Now&Partners

Producer: Daniel Siegler, Julia Thorpe, Lisa Wides

Director: Henrik "Animal Style" Purienne

Editor: Jamie Taylor

OUR "NIGHT DRIVE MOVIE CAMPAIGN" HITS BBC NEWS AND FRONT PAGES OF LEADING NEWS PAPERS

Integrated campaign i developed at 1984 for our clients Indigenous Films and The Film Factory with my 2 colleagues James Yeats Smith and Mark Haefele. This campaign won 2 Gold Loerie Awards (Africa's top advertising festival). Please watch the case study video above.

The brief:

Develop a low cost campaign for the South African horror film, Night Drive to appeal to a 18-25 year old male audience. Communicating the central theme of the film; the gruesome murder of civilians for African witchcraft related rituals, provoke debate and intrigue around the cultural dynamics at work in the film and in the country.

Solution:

Basing our campaign on the film’s theme of ‘Muti Murders’ – A South African term that refers to the gruesome killing of civilians for their body parts, we developed a low cost solution that promoted the film by illuminating a real issue in the country and stimulated national debate around a topic that is ordinarily considered too sensitive to discuss in public.

MY WORK FEATURED IN "BEST OF OGILVY" BOOK + DVD

Proud to have my MK IS work featured in the "Best of Ogilvy" book & DVD. The book and DVD features the best work produced within the International Ogilvy network compiled after winning network of the year. #1984

CELL PHONE HORSE SCULPTURE FOR VODACOM

As part of the Vodacom Durban July campaign, i conceptualized a Life Size Horse sculpture made up of recycled cell phones for our client Vodacom. The horse was displayed during the Vodacom Durban July, one of South Africa's most prestigious horse racing events. The theme of this years race was "A Greener Future". The Cell Phone horse was linked to Vodacom's old cell phone recycling program. The horse sculpture enjoyed lots of press attention and as a direct result it generated a massive amount of free media. The sculpture is currently on show at Vodaworld, Vodacom's head office in Johannesburg and is still attracting lots of attention on a daily base.

COCA COLA: THE ULTIMATE GOAL - GUERILLA SOCCER GOALS

Campaign i developed for our client Coca Cola South Africa. During the FIFA Confederations Cup i was tasked to develop an out of home idea that would further establish the relationship between Coca Cola and the FIFA Confederations Cup as Coca Cola was one of the main sponsors of the event. I developed a Coca Cola goal-pack consisting of building blocks from which you could create your own goal for a team of your choice.

The goal parts were printed on self-adhesive paper so that they could be easily mounted on walls in the streets. People were encouraged to create odd shaped goals to make the game a bit more challenging and to stand a chance of winning various prizes for "most creative goal shape" such as tickets to the games, fan-wear and free Coca Cola supplies. The goal-packs could be bought from various South African Coke outlets such as supermarkets and petrol stations. 

HOTEL DE VILLE INTEGRATED CAMPAIGN

Integrated corporate identity campaign i developed for Hotel De Ville.

Hotel De Ville is a 'boutique' post-production company. They offer a facility that treats each project with the utmost care and dedication, regardless of budget or brand, thus providing their clients with the finest product one can possibly deliver. 

The company's identity is inspired by the magical city of Paris -- home to many of the world's superior craftsmen and spectacular creations. Since the company is in the business of story telling, we decided to create our own story - a combination of fact and fantasy - to embody what it represents. The introduction to the story begins on the letterhead and the journey unfolds on other elements in the identity. 

Awards for the project:

1 x Clio Awards finalist Corporate Identity & Environmental design

1 x Bronze Loerie Award - Corporate Identity design

1 x Bronze Loerie Award - Environmental design

Creative Director: Frank van Rooijen

Designers: Esti Le Roux, Frank van Rooijen

Copywriter: Philippa Heal

RASMUS FABER CD ARTWORK DESIGN

Digipak CD Design i designed for the upcoming Rasmus Faber - Collected CD which will be released by South African record label BBB Music. The cd boasts a collection of original tracks and remixes by Rasmus Faber.

PRESS: ADVANTAGE AWARDS FEATURE

Feature Advantage did on me having been awarded 2 Yellow D&AD Pencil Awards for the MK IS campaign.

HOUSE OF WORSHIP CD ARTWORK DESIGN

Brand new digipak cd design i just finished designing for the House Of Worship cd, a cd with gospel based Deep House for local record label BBB Music. I really wanted to break through the cliche clutter of existing gospel cd design and approached it from a more contemporary and slightly provocative side.

CD SLEEVE DESIGN FOR SOUTH AFRICAN RnB STAR: LEANNE

CD Sleeve artwork I designed for our Brand Ambassador client at The Sovereign State. They represent and do the artist management for South African RnB Star LeAnne. They asked us to develop the artwork for her new album "The Journey". This included logo design, Graphic Design, Art Direction, Creative Direction and Typography.

Next to the CD Sleeve artwork, we also developed the concept for the official CD launch party and we conceptualised 2 music video's.

BLENDED POSTER + LOGO + GRAPHIC IDENTITY DESIGN FOR ADE PARTY

Selekted Music, 010 Bookings & Global Dj Bookings contacted me to develop the logo and graphic identity of BLENDED, their new collaborative dance party concept. This is the poster i designed for their party at the ADE (Amsterdam Dance Event).