GRAND PRIX, 5 GOLD & 2 YELLOW D&AD PENCILS FOR OUR "MK IS..." CAMPAIGN!!

Fully integrated campaign i developed with my 2 colleagues James Smith & Mark Haefele at 1984. A separate content division within Ogilvy Johannesburg which we founded. The campaign was developed for South African Music television channel MK.

The campaign, titled MK is..., is based on the observation that much like its audience, MK is many different things, but that ultimately it simply is. So instead of defining the channel with a tag line and ad campaign, we turned the traditional approach on its head, choosing instead to let the audience draw its own conclusions about what, and who, MK is.

MK is...was filmed in just 10 days. In keeping with the general theme, the sixty-episode campaign was shot with no script, no schedule, and a single video camera.

The resulting footage is gritty, unrefined and honest, and more often than not, pretty controversial too. It deviates significantly from traditional ad campaigns in that it includes no logo, tag line or link to MK the channel in general (other than the fact that the episodes are screened on MK).

Awards we have won for this campaign till date:
2 x Yellow D&AD Pencils
2 x Bronze One Show Pencils
1 x Pendoring awards GRAND PRIX
4 x Gold Pendoring Awards
1 x Silver Pendoring Award
1 x Gold Loerie Award
1 x Silver Loerie Award
1 x Bronze Loerie Award

All video episodes (60!) shot for this campaign can be viewed via the 3 blogs we created for each of the 3 different characters:

- Blog 1: http://www.mkis.co.za/
- Blog 2: http://www.mkis.co.za/eatsleephavevisions/
- Blog 3: http://www.mkis.co.za/sweetnothings/

Campaign credits:

Client: MK

Creative Director: Frank van Rooijen, Mark Haefele, James Smith, Mariana O'Kelly
Art Director: Frank van Rooijen, Mark Haefele, James Smith

Writer: Frank van Rooijen, Mark Haefele, James Smith

ECD: Fran Luckin

Production Company: Now&Partners

Producer: Daniel Siegler, Julia Thorpe, Lisa Wides

Director: Henrik "Animal Style" Purienne

Editor: Jamie Taylor

NEW YORK: MIDAS AWARDS GRAND PRIX + 2 GOLD !!

Absa Capital - The Power of 3 / Integrated campaign.
A unique philosophy was created to relaunch the ABSA Capital brand in South Africa. We named it "The Power of 3." The philosophy features the three intellectual components of investing that ABSA Capital offers to their high end customers. To house this philosophy, 100 limited edition manifestos were developed and dispersed amongst the top 100 business people in country. Termed "The Cubism Manifesto" each edition contained 99 pages of design, typography, illustration and photography that delivered the Power of 3 philosophy to those individuals who could best benefit from ABSA Capital's unique investment knowhow. The end result? ABSA Capital's profits rose 51%.

Awards for this project;
1 x Midas Awards GRAND PRIX
2 x Gold Midas Awards

1 x Silver Loerie Award

Credits
Corporate Name of Client: ABSA
Agency: The Jupiter Drawing Room (South Africa)
Executive Creative Director: Graham Warsop
Creative Director: Jonathan Deeb
Copywriter: Aviv Weil
Art Directors: Frank Van Rooijen/Chantelle Dos Santos
Graphic Designers: Frank Van Rooijen/Chantelle Dos Santos
Typographer: Frank Van Rooijen

Illustrator: Ben Crosman

HOTEL DE VILLE INTEGRATED CAMPAIGN

Integrated corporate identity campaign i developed for Hotel De Ville.

Hotel De Ville is a 'boutique' post-production company. They offer a facility that treats each project with the utmost care and dedication, regardless of budget or brand, thus providing their clients with the finest product one can possibly deliver. 

The company's identity is inspired by the magical city of Paris -- home to many of the world's superior craftsmen and spectacular creations. Since the company is in the business of story telling, we decided to create our own story - a combination of fact and fantasy - to embody what it represents. The introduction to the story begins on the letterhead and the journey unfolds on other elements in the identity. 

Awards for the project:

1 x Clio Awards finalist Corporate Identity & Environmental design

1 x Bronze Loerie Award - Corporate Identity design

1 x Bronze Loerie Award - Environmental design

Creative Director: Frank van Rooijen

Designers: Esti Le Roux, Frank van Rooijen

Copywriter: Philippa Heal

HOUSE OF WORSHIP CD ARTWORK DESIGN

Brand new digipak cd design i just finished designing for the House Of Worship cd, a cd with gospel based Deep House for local record label BBB Music. I really wanted to break through the cliche clutter of existing gospel cd design and approached it from a more contemporary and slightly provocative side.

D&AD INBOOK AWARD FOR BOOK DESIGN!

After first winning the Midas Awards Grand Prix and 2 Gold Ingot awards, I'm very proud to announce that I've also won a D&AD Inbook award. The award is for the book design of the Absa Capital "The Cubism Manifesto. Next to the limited edition physical book, we also designed an interactive digital version of it.

CD SLEEVE DESIGN FOR SOUTH AFRICAN RnB STAR: LEANNE

CD Sleeve artwork I designed for our Brand Ambassador client at The Sovereign State. They represent and do the artist management for South African RnB Star LeAnne. They asked us to develop the artwork for her new album "The Journey". This included logo design, Graphic Design, Art Direction, Creative Direction and Typography.

Next to the CD Sleeve artwork, we also developed the concept for the official CD launch party and we conceptualised 2 music video's.

BLENDED POSTER + LOGO + GRAPHIC IDENTITY DESIGN FOR ADE PARTY

Selekted Music, 010 Bookings & Global Dj Bookings contacted me to develop the logo and graphic identity of BLENDED, their new collaborative dance party concept. This is the poster i designed for their party at the ADE (Amsterdam Dance Event).

ART DIRECTION & DESIGN FOR ANGLO PLATINUM PRINT ADS

Art Direction and design for some print ads for our client Anglo Platinum. A complete departure from their previous work and a fresh new look and feel for the World Leader in Platinum.

LONMIN PLATINUM MINING BOOKLET DESIGN

r

Concept, Art Direction and design for Lonmin Platinum Mining booklet. The booklet was specifically designed as a once off copy for a presentation from Lonmin to Tiffany & Co in New York. The brochure was presented in a wooden box with velvet upholstery on the inside. I used classic sophisticated typography combined with modern photography and illustrations to create a fresh contemporary look and feel which still carried the heritage of the Lonmin Platinum Mining brand.