I am a conceptual thinker working in Television, Film, Content, Entertainment, Music, Advertising, Design & Brand Architecture and co-founder of 1984, a division within Ogilvy&Mather Johannesburg, specialised in Innovative advertising and content creation. A small selection of my work can be found on this blog. This blog is not in chronological order. For more information please contact me at: frankvanrooijen@gmail.com
Showing posts with label creative director. Show all posts
Showing posts with label creative director. Show all posts
Integrated campaign i developed at 1984 for our clients Indigenous Films and The Film Factory with my 2 colleagues James Yeats Smith and Mark Haefele. This campaign won 2 Gold Loerie Awards (Africa's top advertising festival). Please watch the case study video above.
The brief:
Develop a low cost campaign for the South African horror film, Night Drive to appeal to a 18-25 year old male audience. Communicating the central theme of the film; the gruesome murder of civilians for African witchcraft related rituals, provoke debate and intrigue around the cultural dynamics at work in the film and in the country.
Solution:
Basing our campaign on the film’s theme of ‘Muti Murders’ – A South African term that refers to the gruesome killing of civilians for their body parts, we developed a low cost solution that promoted the film by illuminating a real issue in the country and stimulated national debate around a topic that is ordinarily considered too sensitive to discuss in public.
1984 Interview and photo shoot we did for popular South African Design, Art and Culture magazine: VISI. 1984 is a specialist division within Ogilvy&Mather Johannesburg, a consortium of conceptual thinkers working in Television, Content Creation, Advertising, Design & Brand Architecture. 1984 was founded by myself and my two colleagues James Yeats Smith and Mark Haefele.
Integrated corporate identity campaign i developed for Hotel De Ville.
Hotel De Ville is a 'boutique' post-production company. They offer a facility that treats each project with the utmost care and dedication, regardless of budget or brand, thus providing their clients with the finest product one can possibly deliver.
The company's identity is inspired by the magical city of Paris -- home to many of the world's superior craftsmen and spectacular creations. Since the company is in the business of story telling, we decided to create our own story - a combination of fact and fantasy - to embody what it represents. The introduction to the story begins on the letterhead and the journey unfolds on other elements in the identity.
Awards for the project:
1 x Clio Awards finalist Corporate Identity & Environmental design
1 x Bronze Loerie Award - Corporate Identity design
