NEW YORK: MIDAS AWARDS GRAND PRIX + 2 GOLD !!

Absa Capital - The Power of 3 / Integrated campaign.
A unique philosophy was created to relaunch the ABSA Capital brand in South Africa. We named it "The Power of 3." The philosophy features the three intellectual components of investing that ABSA Capital offers to their high end customers. To house this philosophy, 100 limited edition manifestos were developed and dispersed amongst the top 100 business people in country. Termed "The Cubism Manifesto" each edition contained 99 pages of design, typography, illustration and photography that delivered the Power of 3 philosophy to those individuals who could best benefit from ABSA Capital's unique investment knowhow. The end result? ABSA Capital's profits rose 51%.

Awards for this project;
1 x Midas Awards GRAND PRIX
2 x Gold Midas Awards

1 x Silver Loerie Award

Credits
Corporate Name of Client: ABSA
Agency: The Jupiter Drawing Room (South Africa)
Executive Creative Director: Graham Warsop
Creative Director: Jonathan Deeb
Copywriter: Aviv Weil
Art Directors: Frank Van Rooijen/Chantelle Dos Santos
Graphic Designers: Frank Van Rooijen/Chantelle Dos Santos
Typographer: Frank Van Rooijen

Illustrator: Ben Crosman

ONE SHOW MERIT AWARD FOR DOSSIER MAGAZINE DESIGN

The Creative direction and Design of Dossier magazine has won us a One Show Merit Award!
Dossier magazine is Africa's leading Fashion, Travel and Lifestyle magazine.

Creative Director: Frank van Rooijen
Designers: Frank van Rooijen, Esti Le Rouw, Shane Forbes

INDUSTRIAL FISH

The fifth of a series of prints and canvasses I did under my Alter Ego: Cyanide. The print is built up out of various industrial tool silhouettes. It comments on the massive industrial pollution problem that will slowly but surely wipe out nature and its inhabitants. Serious mutations amongst living organisms like fish are highly likely to appear in a fishpond near you. It belongs to a series of industrial polution based prints. More to follow... The canvas is on sale at the ZOO Art Gallery & Shop at 44 Stanley Road.

KULTIVATE CLOTHING BRAND

In January 2002 two partners and myself founded Kultivate Clothing. A rebellious clothing brand for people with attitude and a good sense of their own individuality. As Creative Director I was responsible for the brand, its visual identity and all visual communication such as: advertising, the corporate identity, website, clothing designs, fashion shows, fashion fair stands and concepts, accessories, gadgets, sales books, photo shoots (including sourcing models), brochures, production preparations, digital mailers, online content and attracting and directing freelancers. Kultivate is still operating and expanding Internationally. Kultivate is currently being sold in The Netherlands, Germany, Scandinavia, Australia, Belgium, Greece and the UK.