MTN "GO" INTEGRATED CAMPAIGN

For MTN, South African mobile telecoms provider, we created a massive integrated ‘Go’ campaign churning out more than 60 commercials to encourage people to mobilize their potential by showcasing motivational individuals in their advertising. We invented a new form of advertising we called "Bretail Advertising" where brand and retail advertising melt together.

Every advert ended with the word ‘go’ followed by a proposition relevant to the concept. For example: ‘go create magic,’ ‘go rock the world’ or ‘go fall in love’. Here are 3 of those commercials specifically made for the MTN cricket sponsorship and 1 for MTN's SAMA (South African Music Awards) sponsorship.