NEW YORK: MIDAS AWARDS GRAND PRIX + 2 GOLD !!

Absa Capital - The Power of 3 / Integrated campaign.
A unique philosophy was created to relaunch the ABSA Capital brand in South Africa. We named it "The Power of 3." The philosophy features the three intellectual components of investing that ABSA Capital offers to their high end customers. To house this philosophy, 100 limited edition manifestos were developed and dispersed amongst the top 100 business people in country. Termed "The Cubism Manifesto" each edition contained 99 pages of design, typography, illustration and photography that delivered the Power of 3 philosophy to those individuals who could best benefit from ABSA Capital's unique investment knowhow. The end result? ABSA Capital's profits rose 51%.

Awards for this project;
1 x Midas Awards GRAND PRIX
2 x Gold Midas Awards

1 x Silver Loerie Award

Credits
Corporate Name of Client: ABSA
Agency: The Jupiter Drawing Room (South Africa)
Executive Creative Director: Graham Warsop
Creative Director: Jonathan Deeb
Copywriter: Aviv Weil
Art Directors: Frank Van Rooijen/Chantelle Dos Santos
Graphic Designers: Frank Van Rooijen/Chantelle Dos Santos
Typographer: Frank Van Rooijen

Illustrator: Ben Crosman

CELL PHONE HORSE SCULPTURE FOR VODACOM

As part of the Vodacom Durban July campaign, i conceptualized a Life Size Horse sculpture made up of recycled cell phones for our client Vodacom. The horse was displayed during the Vodacom Durban July, one of South Africa's most prestigious horse racing events. The theme of this years race was "A Greener Future". The Cell Phone horse was linked to Vodacom's old cell phone recycling program. The horse sculpture enjoyed lots of press attention and as a direct result it generated a massive amount of free media. The sculpture is currently on show at Vodaworld, Vodacom's head office in Johannesburg and is still attracting lots of attention on a daily base.

COCA COLA: THE ULTIMATE GOAL - GUERILLA SOCCER GOALS

Campaign i developed for our client Coca Cola South Africa. During the FIFA Confederations Cup i was tasked to develop an out of home idea that would further establish the relationship between Coca Cola and the FIFA Confederations Cup as Coca Cola was one of the main sponsors of the event. I developed a Coca Cola goal-pack consisting of building blocks from which you could create your own goal for a team of your choice.

The goal parts were printed on self-adhesive paper so that they could be easily mounted on walls in the streets. People were encouraged to create odd shaped goals to make the game a bit more challenging and to stand a chance of winning various prizes for "most creative goal shape" such as tickets to the games, fan-wear and free Coca Cola supplies. The goal-packs could be bought from various South African Coke outlets such as supermarkets and petrol stations. 

MTN "GO" INTEGRATED CAMPAIGN

For MTN, South African mobile telecoms provider, we created a massive integrated ‘Go’ campaign churning out more than 60 commercials to encourage people to mobilize their potential by showcasing motivational individuals in their advertising. We invented a new form of advertising we called "Bretail Advertising" where brand and retail advertising melt together.

Every advert ended with the word ‘go’ followed by a proposition relevant to the concept. For example: ‘go create magic,’ ‘go rock the world’ or ‘go fall in love’. Here are 3 of those commercials specifically made for the MTN cricket sponsorship and 1 for MTN's SAMA (South African Music Awards) sponsorship.

ARRIVE ALIVE - ANTI DRINK & DRIVE CAMPAIGN

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I developed this campaign for Arrive Alive (South African anti drink and drive organisation) together with my old colleague Chantelle dos Santos while working at The Jupiter Drawing Room in Johannesburg.

Drunk driving contributes to 46% off all deaths and injuries on the South African roads, mainly involving drivers between the ages of 18 and 30. We created a range of decals depicting people in various states of intoxication. Placed in nightclub bathrooms, parking lots and surrounding parking pay station areas, these decals targeted those individuals about to drive drunk, or get into the car of a drunk driver.

The feedback was instant and positive. Research showed the decals hit-home because they weren't lecturing the market. Feeding back the excuses commonly made by drunk drivers was far more powerful.

Press coverage and a radio phone-in initiative were used to enhance the effectiveness of the campaign. We were later interviewed by numerous acclaimed magazines worldwide and even featured on a Japanese TV show!

We were acknowledged a Silver Cannes Lion in 2008 in the Media section and had 3 more Cannes finalists in different categories. At the New York Festival Awards 2008, we were honored with a Bronze World Medal. We were acknowledged for the campaign in 2008 at the Epica Awards (Awards for European's best advertising) with a Bronze and Silver Epica award.

1984: FUTURE FANTASTIC INTERVIEW WITH VISI MAGAZINE

1984 Interview and photo shoot we did for popular South African Design, Art and Culture magazine: VISI. 1984 is a specialist division within Ogilvy&Mather Johannesburg, a consortium of conceptual thinkers working in Television, Content Creation, Advertising, Design & Brand Architecture. 1984 was founded by myself and my two colleagues James Yeats Smith and Mark Haefele.

HOTEL DE VILLE INTEGRATED CAMPAIGN

Integrated corporate identity campaign i developed for Hotel De Ville.

Hotel De Ville is a 'boutique' post-production company. They offer a facility that treats each project with the utmost care and dedication, regardless of budget or brand, thus providing their clients with the finest product one can possibly deliver. 

The company's identity is inspired by the magical city of Paris -- home to many of the world's superior craftsmen and spectacular creations. Since the company is in the business of story telling, we decided to create our own story - a combination of fact and fantasy - to embody what it represents. The introduction to the story begins on the letterhead and the journey unfolds on other elements in the identity. 

Awards for the project:

1 x Clio Awards finalist Corporate Identity & Environmental design

1 x Bronze Loerie Award - Corporate Identity design

1 x Bronze Loerie Award - Environmental design

Creative Director: Frank van Rooijen

Designers: Esti Le Roux, Frank van Rooijen

Copywriter: Philippa Heal

WON THE COCA COLA FIFA CONFEDERATIONS CUP TV AD MUSIC PITCH!!

Music & Sound Design i (Frank van Rooijen) did with music partner Andre Frauenstein for the official International Coca Cola FIFA Confederations Cup TV Commercial "The Ultimate Goal". We won the music & sound design pitch from 9 other International Music production companies.

The Music needed to have a tie-in with the International Coca Cola song "Open Happiness" created by International music all-stars Butch Walker, Cee-Lo Green from Gnarles Barkley, Brendon Urie (Panic at the Disco), Patrick Stump (Fall out Boy), Janelle Monáe and Travis McCoy (Gym Class Heroes).

Credits:
Music & Sound design produced, arranged, scored and mixed by Frank van Rooijen & André Frauenstein for Cut 'n Paste Generation, South Africa.

PRESS: INTERVIEW WITH MEDIA ONLINE

Interview i did with Media Online in light of my appointment as Creative Director of Trinergy Brand Connectors.

RASMUS FABER CD ARTWORK DESIGN

Digipak CD Design i designed for the upcoming Rasmus Faber - Collected CD which will be released by South African record label BBB Music. The cd boasts a collection of original tracks and remixes by Rasmus Faber.

PRESS: ADVANTAGE AWARDS FEATURE

Feature Advantage did on me having been awarded 2 Yellow D&AD Pencil Awards for the MK IS campaign.

VODACOM UNLIMITED IDENTITY DESIGN

Complete Vodacom Unlimited Identity design i did including posters, t-shirts, cd's, tickets, VIP/Backstage passes, online identity, signage and more. Vodacom Unlimited organises House, Dance, Pop&Rock and Hip Hop events for the local youth market. This identity was created for Vodacom South Africa.