MTN "GO" INTEGRATED CAMPAIGN

For MTN, South African mobile telecoms provider, we created a massive integrated ‘Go’ campaign churning out more than 60 commercials to encourage people to mobilize their potential by showcasing motivational individuals in their advertising. We invented a new form of advertising we called "Bretail Advertising" where brand and retail advertising melt together.

Every advert ended with the word ‘go’ followed by a proposition relevant to the concept. For example: ‘go create magic,’ ‘go rock the world’ or ‘go fall in love’. Here are 3 of those commercials specifically made for the MTN cricket sponsorship and 1 for MTN's SAMA (South African Music Awards) sponsorship.

ARRIVE ALIVE - ANTI DRINK & DRIVE CAMPAIGN

\

I developed this campaign for Arrive Alive (South African anti drink and drive organisation) together with my old colleague Chantelle dos Santos while working at The Jupiter Drawing Room in Johannesburg.

Drunk driving contributes to 46% off all deaths and injuries on the South African roads, mainly involving drivers between the ages of 18 and 30. We created a range of decals depicting people in various states of intoxication. Placed in nightclub bathrooms, parking lots and surrounding parking pay station areas, these decals targeted those individuals about to drive drunk, or get into the car of a drunk driver.

The feedback was instant and positive. Research showed the decals hit-home because they weren't lecturing the market. Feeding back the excuses commonly made by drunk drivers was far more powerful.

Press coverage and a radio phone-in initiative were used to enhance the effectiveness of the campaign. We were later interviewed by numerous acclaimed magazines worldwide and even featured on a Japanese TV show!

We were acknowledged a Silver Cannes Lion in 2008 in the Media section and had 3 more Cannes finalists in different categories. At the New York Festival Awards 2008, we were honored with a Bronze World Medal. We were acknowledged for the campaign in 2008 at the Epica Awards (Awards for European's best advertising) with a Bronze and Silver Epica award.

1984: FUTURE FANTASTIC INTERVIEW WITH VISI MAGAZINE

1984 Interview and photo shoot we did for popular South African Design, Art and Culture magazine: VISI. 1984 is a specialist division within Ogilvy&Mather Johannesburg, a consortium of conceptual thinkers working in Television, Content Creation, Advertising, Design & Brand Architecture. 1984 was founded by myself and my two colleagues James Yeats Smith and Mark Haefele.

HOTEL DE VILLE INTEGRATED CAMPAIGN

Integrated corporate identity campaign i developed for Hotel De Ville.

Hotel De Ville is a 'boutique' post-production company. They offer a facility that treats each project with the utmost care and dedication, regardless of budget or brand, thus providing their clients with the finest product one can possibly deliver. 

The company's identity is inspired by the magical city of Paris -- home to many of the world's superior craftsmen and spectacular creations. Since the company is in the business of story telling, we decided to create our own story - a combination of fact and fantasy - to embody what it represents. The introduction to the story begins on the letterhead and the journey unfolds on other elements in the identity. 

Awards for the project:

1 x Clio Awards finalist Corporate Identity & Environmental design

1 x Bronze Loerie Award - Corporate Identity design

1 x Bronze Loerie Award - Environmental design

Creative Director: Frank van Rooijen

Designers: Esti Le Roux, Frank van Rooijen

Copywriter: Philippa Heal

WON THE COCA COLA FIFA CONFEDERATIONS CUP TV AD MUSIC PITCH!!

Music & Sound Design i (Frank van Rooijen) did with music partner Andre Frauenstein for the official International Coca Cola FIFA Confederations Cup TV Commercial "The Ultimate Goal". We won the music & sound design pitch from 9 other International Music production companies.

The Music needed to have a tie-in with the International Coca Cola song "Open Happiness" created by International music all-stars Butch Walker, Cee-Lo Green from Gnarles Barkley, Brendon Urie (Panic at the Disco), Patrick Stump (Fall out Boy), Janelle Monáe and Travis McCoy (Gym Class Heroes).

Credits:
Music & Sound design produced, arranged, scored and mixed by Frank van Rooijen & André Frauenstein for Cut 'n Paste Generation, South Africa.

PRESS: INTERVIEW WITH MEDIA ONLINE

Interview i did with Media Online in light of my appointment as Creative Director of Trinergy Brand Connectors.

RASMUS FABER CD ARTWORK DESIGN

Digipak CD Design i designed for the upcoming Rasmus Faber - Collected CD which will be released by South African record label BBB Music. The cd boasts a collection of original tracks and remixes by Rasmus Faber.

PRESS: ADVANTAGE AWARDS FEATURE

Feature Advantage did on me having been awarded 2 Yellow D&AD Pencil Awards for the MK IS campaign.

VODACOM UNLIMITED IDENTITY DESIGN

Complete Vodacom Unlimited Identity design i did including posters, t-shirts, cd's, tickets, VIP/Backstage passes, online identity, signage and more. Vodacom Unlimited organises House, Dance, Pop&Rock and Hip Hop events for the local youth market. This identity was created for Vodacom South Africa.

HOUSE OF WORSHIP CD ARTWORK DESIGN

Brand new digipak cd design i just finished designing for the House Of Worship cd, a cd with gospel based Deep House for local record label BBB Music. I really wanted to break through the cliche clutter of existing gospel cd design and approached it from a more contemporary and slightly provocative side.

D&AD INBOOK AWARD FOR BOOK DESIGN!

After first winning the Midas Awards Grand Prix and 2 Gold Ingot awards, I'm very proud to announce that I've also won a D&AD Inbook award. The award is for the book design of the Absa Capital "The Cubism Manifesto. Next to the limited edition physical book, we also designed an interactive digital version of it.

MY COKE CAN DESIGNS FOR THE FIFA CONFEDERATIONS CUP 2009

This is one of those briefs you hope they'll drop on your desk someday... "Design the official new Coca Cola cans for the FIFA Confederations Cup. We need a design for each of the Confederations Cup teams i.e. South Africa, Egypt, Spain, USA, Italy, Iraq, New Zealand and Brazil. We're going to make millions of them and they will be available all over Africa so better make 'em nice :-)" No pressure... These are the final designs.

WILLARDS - BIG KORN BITES CAMPAIGN

Campaign i developed with my Ogilvy 1984 colleagues for Willards Big Korn Bites. After the World Cup in 2010 in South Africa, the Mexican soccer team never returned to their country... Find out why

CD SLEEVE DESIGN FOR SOUTH AFRICAN RnB STAR: LEANNE

CD Sleeve artwork I designed for our Brand Ambassador client at The Sovereign State. They represent and do the artist management for South African RnB Star LeAnne. They asked us to develop the artwork for her new album "The Journey". This included logo design, Graphic Design, Art Direction, Creative Direction and Typography.

Next to the CD Sleeve artwork, we also developed the concept for the official CD launch party and we conceptualised 2 music video's.

BLENDED POSTER + LOGO + GRAPHIC IDENTITY DESIGN FOR ADE PARTY

Selekted Music, 010 Bookings & Global Dj Bookings contacted me to develop the logo and graphic identity of BLENDED, their new collaborative dance party concept. This is the poster i designed for their party at the ADE (Amsterdam Dance Event).

ONE SHOW MERIT AWARD FOR DOSSIER MAGAZINE DESIGN

The Creative direction and Design of Dossier magazine has won us a One Show Merit Award!
Dossier magazine is Africa's leading Fashion, Travel and Lifestyle magazine.

Creative Director: Frank van Rooijen
Designers: Frank van Rooijen, Esti Le Rouw, Shane Forbes